For a long time, the CBD industry in the UK operated with minimal oversight, leading to a flood of poor-quality and potentially unsafe products. Consumers were often left unsure about what they were buying. However, recent regulatory changes have brought much-needed clarity and control to the market.
To legally sell CBD in the UK, companies are now required to submit a Novel Foods application to the European Food Safety Authority (EFSA) — with the deadline originally set for March 2021. Approval is essential; without it, products will be pulled from shelves.
So, what exactly is a Novel Food?
A Novel Food refers to any food that wasn’t widely consumed in the UK or EU before 15 May 1997. For CBD, this means producers must demonstrate that their products are (a) safe for public consumption, (b) not nutritionally disadvantageous when compared to similar items, and (c) clearly and honestly marketed.
CBD brands are now responsible for proving the safety and integrity of their products through scientific evidence. This application process is rigorous, but it ensures consumers are well-informed and protected when choosing CBD products.
A Step Towards a Safer Industry
These new regulations are designed to stop companies from cutting corners and to hold them accountable for the safety of their offerings. As of March 2021, enforcement has become stricter, and non-compliant products risk being removed from the market.
While some businesses may struggle to meet the new standards, this shift is ultimately a win for consumers, who can now shop with greater confidence.
Why Choose PURE 100 CBD?
PURE 100 CBD is committed to meeting the highest standards. We’ve received Assured Advice from Trading Standards, confirming our dedication to safety, transparency, and quality.
Founded by healthcare professionals, PURE 100 CBD understands the importance of regulation and responsibility. We pride ourselves on offering pure, reliable CBD products — and we’ll continue to deliver nothing less.